Here, though our TV won't generally show Joe's videos or concerts, you can still hear a lot of his music, as background scores of our TV dramas!
This is however something that bothers me, since there are so many instances of this. It shows a large flaw about or entertainment industry. The lack of flow of money. These drama show producers could've easily hired a musician to produce some original music, but when even the makers are in fear of if and when they'd be paid, there's little motivation to do so (unless freebied). Also, with international copyrights laws absent from the scenario, its easier to use something available to us from someone like Joe or Bach or Britney. Since laws are so slack, there is also the chance to use material from any local artist without citing credit or paying a paisa.
The local label owners scream and shout about copyrights and sometimes even manage to get some artists to join in the chorus, but the gist of that whole deal is that the artists are not in any part of that chain - receiving maybe as little as parts of the recording costs, to nothing. Especially, someone new. And then there's the visible lack of distribution of the music and promotions. One would wonder why they release the CD's in the first place! They must have figured out how to make some profit with the least bit of effort possible, since otherwise it wouldn't have happened.
There is also the type factor, behind the kind of attention an artist will receive. Watch Channel 16's Top Ten to see what that might mean. You'll hear 10 songs that almost sound the same. Habib, Hridoy Khan, and a few others started a trend in pop music and their slower numbers seemed to have influenced multiple acts into being and they are churning out some pretty bland lovey dovey pieces of crap that is available on TV and radio.
I am taking a liberty here claiming I know good music from bad, and businessmen don't, or don't care. They wouldn't have cared to support a certain kind of music if they didn't think it had a market and I guess I could hang up my gloves on that point. I have to come back with a 'But' jab, and say, they are not giving some musicians who are more creative, more unique, and more entertaining a chance by not promoting them after their CDs come out. Its just a lack of foresight. The lacking that stops labels from promoting a CD after having put it on the shelf of a store.
If the drama directors had a formidable budget, they could use local musician's work giving them their rightful dues and helping promote their music. I remember one drama starred members of the band Black, and featured them lip syncing the very famous song "Shay Je Boshe Achhey" from Arnob. That level of fame that song and Arnob reached was helped along by that spot on TV, and its still possible to find someone today who mistakes that as a song by Black.
Till we learn to cultivate and appreciate artists, its no use just putting their CDs on the shelves where the masses are unaware of what they sound like or what they represent.
